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American broadsides ephemera
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American Broadsides and Ephemera

Created in response to specific popular or newsworthy events, many broadsides and ephemera are graphically stunning, in contrast to most printed items of the time, which were largely textual. Issued locally for short-lived purposes, most broadsides and ephemera were subsequently destroyed. Those that survive today provide an invaluable perspective on nearly every aspect of American history and culture from 1760 to 1876. By combining images and text, these vital printed documents give students and scholars a different way to understand this period.

Based on the American Antiquarian Society’s landmark collection—the most extensive in existence—this powerful digital edition offers fully searchable facsimile images of approximately 15,000 broadsides printed between 1820 and 1876 and 15,000 pieces of ephemera printed between 1760 and 1876. The remarkably diverse subjects of these broadsides range from contemporary accounts of the Civil War, unusual occurrences and natural disasters to official government proclamations, tax bills and town meeting reports. This digital edition also contains autobiographies and dying confessions of convicted criminals, theater playbills, sheet almanacs, publishers'
prospectuses, advertisements, newspaper carriers' addresses, patriotic and popular songs and poems, and broadsides illustrating political party organizations and controversies. For researchers of
nineteenth-century social and cultural history, these materials provide essential information on a wide variety of local and national organizations and societies that were established to promote industrial and mechanical arts, agriculture, science, public education, religion, the fine arts, and various reform movements.

In 1872, American Antiquarian Society librarian Samuel F. Haven presented a useful definition of these single-sheet printed documents, which were so infrequently saved. Broadsides, he wrote, "are the most vivid exhibitions of the manners, arts, and daily life, of communities and nations. They imply a vast deal more than they literally express, and disclose visions of interior conditions of society such as cannot be found in formal narratives." Today cataloging by the American Antiquarian Society provides full, scholarly access to the broadsides, including such access points as author, title, multiple subject headings, added entries of personal or corporate names, special genre headings (e.g., broadsides, poems, proclamations, prospectuses, playbills, advertisements, and first line of songs or poems), appropriate bibliographic reference numbers, provenance data, illustration technique, printer, and date and place of publication.

In addition to its broadsides, this digital edition includes various ephemera collections, all of which have been newly catalogued, using this genre’s metadata fields. Featuring many rare items, the individual ephemera collections available here include:

Clipper ship sailing cards: The publication of sailing cards, illustrated in full color, began in 1853 and continued through the Civil War, reflecting the enormous increase in commerce between the east and west coasts after the discovery of gold in California. Although most of the cards advertised the departures of clipper ships from the east coast to San Francisco, other ports around the world were included in the ships' itineraries.

Trade cards: Early trade cards—generally a printed notice of goods for sale or services available for the public—give researchers examples of the consumer culture and business practices of the late
eighteenth and early nineteenth centuries. Most trade cards provide the name and address of the proprietor and the variety of services available, sometimes with vignettes to describe items sold or the place of business. Many are illustrated with vignettes of shops or of people working, depictions that are of interest to scholars in several disciplines. Scholars interested in the history of American graphic arts consult trade cards because their engravers included Paul Revere and other important artists.

Bill heads: Evolved from trade cards and known today as letterhead, the billhead usually included an illustration and sometimes a street address or business location. As historical artifacts, billheads not
only offer information about tradesmen's products and prices, but also document the goods and services consumers purchased.

Other ephemera found in this unique digital edition are menus and invitations documenting civic, political and private celebrations, otherwise ignored by the printed record; stock certificates illustrated with manufacturers’ vignettes; theater and music programs revealing the repertory of both genres of popular entertainment and suggesting the importation of culture from abroad as well as the richness of American writers and musicians.
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